Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/245221023?client_source=feed&format=rss
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Monday, September 3, 2012
Breaking Bad Reviews: How to Protect Your Small Business Online
It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person.?? It could be a disgruntled employee, an angry customer or even a competitor. ?Anyone can post a bad review online and hurt your business.? Unfortunately, most business owners are not even aware that these bad reviews are out there.?
According to a recent Nielsen Global Trust in Advertising Survey,? 72 percent of buyers trust reviews as much as personal recommendations, and 70 percent trust consumer opinions posted online.
A bad review published in a newspaper, or broadcast on radio or TV, is short-lived, but a bad review posted online can live indefinitely. With consumers now researching an average of 10 reviews before making a buying decision, and 70 percent trusting a business that has a minimum of six reviews posted, business owners need to be proactive in developing their online reputation. You need several positive reviews.
Online searches have been streamlined, combining reviews with maps, pay-per-click advertising, local business directories and Facebook Fan pages.
As damaging as bad reviews can be, positive reviews can be equally constructive.
Below are some tips on ?reputation marketing,? which can help counteract negative online reviews of your small business:
? Develop a 5-Star Reputation: Begin by having your happy customers post great reviews about your business. ?Strive to have at least 10. ?Have each post to one of the following: Google Plus Local, Yelp, CitySearch, SuperPages, YP.com, your Facebook Fan page, etc. ?This needs to be a continuous process. ?Proactively ask your customers to post reviews.
? Market Your Reputation: Once reviews are posted, use a well-designed online marketing strategy to drive targeted traffic to your website. ?Ensure that your website can convert this traffic into customers. ?Additionally, showcase these third-party reviews on your website.
? Manage Your Reputation: Regularly check that the reviews being posted are positive. ?You can use Google Alerts for your business name; however, you will need to check the local directories, too, since they?re not picked up by Google Alerts. ?By building up the positive reviews, you can counter a poor one by sheer volume. You should also quickly post a reply to a negative review if they occur. ?Always be professional and indicate what action you have taken to remedy the situation.
? Create a Reputation Marketing Culture: Train your staff to proactively ask customers for reviews and to deal immediately with any customer who appears unhappy. ?A positive culture will encourage customers to post positive reviews about your business.
About John S. Rizzo & V. Michael Santoro
John S. Rizzo & V. Michael Santoro are co-authors of Niche Dominance: Creating Order Out of Your Digital Marketing Chaos. Mr. Rizzo obtained his bachelor?s in business administration
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Sunday, September 2, 2012
New Villa Savoye Set is a Beautiful Addition to the LEGO Architecture Line [Legos]
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Source: NY probing equity firms, including Bain
ALBANY, N.Y. (AP) ? New York's attorney general is investigating tax strategies of some of the nation's largest private equity firms, including Bain Capital, founded by Republican presidential nominee Mitt Romney, an official familiar with the probe said Sunday.
Attorney General Eric Schneiderman is examining whether the firms have abused a tax strategy to avoid paying hundreds of millions of dollars in taxes, said the official, who spoke on the condition of anonymity because of the sensitivity of the probe. The practice involves converting some fees collected for managing accounts into fund investments, resulting in a lower tax rate.
Some tax experts who spoke to The New York Times, which first reported the investigation Sunday, believed the strategy was potentially illegal, though other experts said it was commonplace and proper.
The Democratic attorney general sent subpoenas to more than a dozen firms, including Kohlberg Kravis Roberts & Company, TPG Capital, Sun Capital Partners, Apollo Global Management, Silver Lake Partners and Bain Capital, according to the official.
A spokeswoman for Schneiderman declined to comment Sunday.
Bain has been a high-profile target of Democrats as they seek to portray Romney as someone willing to shutter businesses and lay off workers in pursuit of profit. Romney has said lessons he learned at Bain would help him as president to fix the economy and create jobs.
Though Romney collects benefits as a Bain retired partner, the inquiry isn't focused on the time he ran Bain.
The tax strategy of converting management fees into investments producing capital gains can be attractive because capital gains are subject to a federal tax rate of 15 percent, far less than the top rate of 35 percent for ordinary income. The "management fee waiver" strategy is widely used within the industry, the Times reported.
At least $1 billion in accumulated fees that otherwise would have been taxed as ordinary income for Bain executives had been converted into investments producing capital gains, according to Bain financial documents leaked online. Bain partners were able to save more than $200 million in federal income taxes and more than $20 million in Medicare taxes, according to the newspaper.
The attorney general's probe predates the leak of Bain documents.
The Internal Revenue Service has not ruled on whether the waiver strategy complies with tax law, and expert opinion varies.
Victor Fleischer, a University of Colorado law professor, told the newspaper he believed Bain had waived management fees into investments with so little risk that they would not qualify for the capital gains rate if challenged by the IRS. Some tax lawyers argued that the risk involved warrants the lower capital gains rate.
"They're risking their management fee ? they're giving up the right to that management fee in any and all events," said Jack S. Levin, a finance lawyer whose firm has represented Bain.
Though retired, Romney has had investments in some of the funds that documents show used the tax strategy, according to the Times.
The Romney campaign did not immediately comment to The Associated Press. The campaign issued a statement to the Times asserting Romney did not benefit from the practice.
"Investing fee income is a common, accepted and totally legal practice," said R. Bradford Malt, a lawyer who manages Romney's investments and trusts. "However, Governor Romney's retirement agreement did not give the blind trust or him the right to do this, and I can confirm that neither he nor the trust has ever done this, whether before or after he retired from Bain Capital."
Source: http://news.yahoo.com/source-ny-probing-equity-firms-including-bain-154036294--election.html
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Methods To Install Your Own Personal Security Alarm System | Tony ...
A critical part of the modern-day homeowner?s life is their home security system. Peace of mind as well as home security can be bought in the form of an alarm system. Regrettably, a home security system can often be an expensive item to buy and install. One way to get around this is to go the DIY route. When a person installs their own system, they can often considerably cut down on their costs.
In this article I?ll tell you how to go about installing your own home security system. We?ll go over the five critical steps you need to take to setup your system as well as the things you need to do before and after you do these five steps. Go through the advice in this post and you shouldn?t have any difficulties hooking up your new burglar alarm system.
The first thing you will need to do before getting started is to purchase yourself a security system to install. Pick an alarm system that has enough sensors to guard all of your windows and doors. You can find more help on choosing a home security system by checking out popular home alarmhouse alarm systems .
You?ll start setting up your alarm system by mounting up the main control board that comes with your system. This will be done by connecting this control board to your cable hookup or your telephone system. This control board will control your alarm?s sensors and your alarm?s emergency warnings.
Now that the control board is in place, you can move onto mounting your door sensors. With the door sensors mounted, you?ll be alerted whenever their is a security breach at one of your doors. Hook up the door sensors and run the signal cable back to your main control board. You will not have to run the signal cable back in a wireless system.
Next, setup the window sensors. If you purchased your system correctly, you will have sensors for every one of your windows. Your windows will also have signal cables that will need to be run back to your main control board. Again, you won?t have to run a signal cable to the control panel in a wireless alarm system.
While you?re at the windows, go ahead and place the glass break alarms onto them. This will ensure that when a window is broken, you?ll immediately be alerted to the danger.
Now that all of your alarms are setup, you?ll need to setup your remote control panel. A remote control panel will need to be setup next to your main control board. This should be located near your most common point of entry. You?ll use this remote control panel to arm and disarm your alarm system.
Once everything is setup and ready to go, you really need to do some testing. Test your alarm sensors as well as your door sensors to ensure that they are ready to go. Of course, I do recommend that you skip testing the glass break sensors. Testing the glass break sensors is only going to lead to a broken window and then you?ll need to set them up again anyway.
I hope this article helps you setup your alarm system. If you?re still having trouble or have questions on alarm systems, feel free to visit the best cellular alarm system for homes for additional assistance.
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Source: http://tonylum.webaeon.org/methods-to-install-your-own-personal-security-alarm-system/881/
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Saturday, September 1, 2012
Animated Gifs As Ads? Tumblr Experiments With New Advertising Format
GIF, a filetype that celebrated its 25th anniversary this past June (don't you feel old now?), won't die. And the animated GIF, in particular, has seen a notable?resurgence recently, as a newer, younger group of netizens rediscover its capabilities, posting GIFs to social networks, blogs and in fashion editorials. "Cinemagraph"-making apps became trendy, and Tumblr posts filled with animated GIFs ranging from the artsy to the humorous. But animated GIFs aren't just for fun anymore - Tumblr has turned them into a money-making tool. Yesterday, the company ran a sponsored animated GIF in its Tumblr Radar section, and not surprisingly, it was for fashion brand Calvin Klein. Yes, you read that right: animated GIFs are ads now.Source: http://feedproxy.google.com/~r/Techcrunch/~3/EGc1y2vZWqc/
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Lease Option Technique | The Fc Movement Finance Site
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Source: http://www.thefcmovement.com/lease-option-technique/
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