Business Branding
Rule #3: Keep the slogan short and sweet
Remember, you only have a few seconds to grab someone?s attention. That means you have about two seconds to convey your message.? The brain can process information at amazing speeds, and you?d be surprised by how much information can be conveyed in a split second, but only when it?s done properly.
Your slogan should always be attached to your logo, appearing directly below or next to the image. Make your slogan seven words or less, again, short and sweet.? Be sure the slogan says what you do without making it sound dry and uninteresting. For example, let?s say you are a business coach.? You could create a slogan that clearly and concisely conveys what you do without having to provide a lengthy elevator speech.? Here are some examples:
- ?The Small Business Guru?
- ?Take Your Business Global?
- ?The Home Business Coach?
- The Referral Coach?? ? already taken
- The Strategic Coach? ? already taken
- The Accountability Coach? ? already taken
Anne Bachrach
Anne M. Bachrach is known as The Accountability Coach?. She has 23 years of experience training and coaching. The objective is to work less, make more money, and have a more balanced life. Anne is the author of the book, Excuses Don?t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives. Go to http://www.accountabilitycoach.com/landing/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the FREE Silver Inner Circle Membership today and receive 10% off on all products and services, in addition to having access to assessments and resources to help you achieve your goals so you can experience a more balanced and successful life (http://www.accountabilitycoach.com/coaching-store/inner-circle-store/).
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Article Tags:anne bachrach, business, coaching, grow your business, management, marketing, slogan, small business, success
Source: http://dailyblogma.com/business/4-basic-rules-business-branding-part-3/
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